|Series||Essential business sourcebooks|
|The Physical Object|
|Number of Pages||253|
This item: Essentials of Marketing by Charles W. Lamb Paperback $ Principles of Accounting by Belverd E. Needles Hardcover $ Customers who viewed this item also viewed Page 1 of 1 Cited by: Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS 5/5(1). In the past 40 years, marketing scholarship has made tremendous advances. Our methods are diverse and relatively sophisticated. As a brief perusal of any marketing textbook (or journal) indicates. Essentials of Marketing Management The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an .
These 1-hour reads, written by expert authors, focus on the essential takeaways of important business and personal motivation topics. Whether for personal use, training, or takeaway gifts, these bestselling customizable books . Moved Permanently. The document has moved here. Nir Eyal’s book, culled from years of behavioral design research, is a must read and one of the best marketing books for entrepreneurs looking to create and market products that consumers keep . VitalSource Bookshelf is the world’s leading platform for distributing, accessing, consuming, and engaging with digital textbooks and course materials.
The name seems to be inspired by a famous Hollywood movie. But relax, the books has 50 chapters in it and hence the name. The book has well written, informative articles regarding Digital Marketing. The book has collected different points of views from 50 different Digital Marketing . I have used Digital Marketing Essentials since I began teaching digital marketing in , and my undergraduate and MBA students have learned a tremendous amount from this extremely well-written and organized book. Second revised edition of a sourcebook to provide statistics in one place for those involved in all aspects of marketing. Areas covered include: planning, research, budgeting, direct mail, database marketing, . eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket .